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In the past years, Instagram has grown exponentially which made it one of the most popular platforms. With millions of active users, Instagram has become a viable marketing and advertising tool to capture the interest of the audience and optimize their social experience to stay on the top of their minds. 

If you truly want to increase the visibility of your brand to make more revenue, it is important to make Instagram a part of your marketing strategy. But with the unprecedented growth of Instagram, brands are finding it way too hard to get celebrity-like attention. There is no need to worry because now you can create an Instagram profile that successfully captures the attention of the target audience by optimizing it. 

To help you make a stronger first impression with your Instagram profile, we have put together some tips. By using these tips, you would certainly be able to build and optimize your Instagram profile like never before.

Upload a Profile Picture That Reflects Your Branding

For the first step, you will have to make sure that your Instagram profile picture is optimized. In order to do so, double-check if your profile picture represents who you are. If you are an emerging brand, consider choosing a logo that makes your brand recognizable. The logo of your brand is the best way to optimize your account. While optimizing your account, it is important that you focus on keeping your logo consistent across all of your channels. However, if you are an entrepreneur, blogger, or influencer, you can choose a picture of yourself that clearly depicts who you are and what your account is about. 

It is not a good idea to fit too much information about your brand in a small picture. When it comes to creating a brand logo, a large and easy to read logo will be helpful in offering the audience a user-friendly experience. When your followers scroll through their feed, they would easily recognize your brand profile. In turn, you will build a stronger relationship with your audience. 

Incorporate a Keyword in Your Name

To ensure that people can easily find you on Instagram, it is important to use your real name or company’s name as your username. Instagram users usually search for people using their real name or the name of a company. Your search ability automatically decreases when you try to match your name to your Instagram handle. Also, never make the mistake of using punctuation or number in your name as people find it harder to remember such handles. 

It would be much better if you incorporate a keyword in your name. Why? Because Instagram users always try to search for keywords that can result in tripling your searchability scores. Before you jump to including a keyword in your name, take enough time to search the target keywords used by your potential followers. To make the research endeavor successful, it is important to use a steady and stable internet connection. You can invest in Windstream Kinetic to get unlimited internet, phone, and TV- all in one package. By doing so, finding a relevant keyword for your target audience will become smooth and hassle-free like never before. 

Quality over Quantity:

There is a misconception that having a large following on Instagram is crucial to creating a fully optimized profile. In fact, some marketers think that the number of followers makes an Instagram account credible. 

Well, this is not the case. Some of the largest companies’ accounts indicate that the quality of followers is more important than their quantity. Hence, as a marketer, your entire focus should be on creating a strategy that can engage your audience.

Invest in a Stellar Instagram Analytics Tool:

Even if you are using an Instagram Business account, you would not be able to fully analyze your account’s performance other than just basic information about performance. So how would you find out if your current Instagram strategy is working for you? Well, you should consider investing in a third-party analytics tool to get all the essential information. 

With a powerful analytics tool, not only would you be able to determine the posts which resonate among your followers but it will also calculate the performance of the tracking link in your Instagram bio. That’s not it- such tools pinpoint the ideal time to post on your account. This is how your Instagram profile and strategy can be optimized effectively. 

Hire Someone to Monitor Incoming Instagram Messages:

When an existing or potential customer asks a question, they expect an instant response from customer support. In case, your customer support team fails to give a timely response, they are likely to share their negative experiences with others. In turn, people will lose faith in your brand. 

Regardless of the size of your business, you must focus on providing satisfactory customer service to your consumers. Given the fact that customer support requests can come at any time of the day, you must hire someone who could monitor incoming Instagram messages. 

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